Independent University Newspaper
Copenhagen Business School

Popular searches:

Independent University Newspaper

Copenhagen Business School

New kid on the block: CBS may get a one-year alternative to its two-year master’s degree

Foto: Anna Holte

CBS has applied for funding to establish a new one-year master degree in Sustainable Tourism and Hospitality Management. If the degree is accepted, it will allow students to dive deeper into tourism and hospitality in collaboration with the industry. “When new education formats emerge, we should test them,” says Michala Tomra from the Dean’s Office for Education.

News |   12. Nov 2019

Anne Thora Lykkegaard


In 2021, students may be able to apply for a one-year master’s degree at CBS instead of the usual two-year degree.

CBS has just applied for funding especially earmarked for developing new one-year master’s degrees in line with plans by the previous Minister for Higher Education and Science, Tommy Ahlers, to make university education more flexible.

If approved by the ministry, the one-year degree in Sustainable Tourism and Hospitality Management will supplement the graduate degrees of CBS’ program portfolio and be open to applications submitted by bachelor students from CBS and other universities. The prospective program covers 40 students enrolling from the summer of 2021.

Michala Tomra, Senior Advisor at the Dean Office for Education at CBS, has helped investigate the scope for a one-year master’s degree at CBS and also filed the application with the ministry. She thinks it is a great chance to try something new.

“Today, it’s normal to take your basic education in your early twenties, but the future trend is pointing towards education taken in shorter modules. So when new education formats like this one-year degree emerge, we should test them,” she says and continues:

“You can see it as a way of future proofing our education portfolio, and as a step in the direction of life-long learning.”

If approved, the new one-year program will run as a five-year pilot.

Tourism and hospitality manager in one year

The new program is planned in collaboration with the CBS Center for Tourism and Culture Management (TCM) and according to Michala Tomra, they found that a one-year degree focused on tourism could be relevant, as it would open up for close collaboration with practitioners.

“The program provides students with relevant, research-based competencies and skills while also offering the chance of an internship at a tourism or hospitality company of their choice. Furthermore, this degree may interest bachelor graduates who already have a few years of experience from the sector,” she says.

The program students will become acquainted with subjects such as destination branding, innovation management and tourist behavior studies, all in the context of sustainability and responsibility in order “to become future tourism and hospitality managers” as stated in the application.

Michala Tomra explains that when composing a whole new degree, you can look at the business sector’s demands and incorporate them into the program from the outset.

“Maybe the sector is looking for profiles with a different set of skills than those we already provide, and in that way, this program can match their needs even better,” she says and explains that if CBS succeeds in getting the first of two approvals, it will reengage with the tourism sector to further develop the program.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

New kid on the block: CBS may get a one-year alternative to its two-year master’s degreeby

  • News

    CBS Associate Professor starts YouTube channel on compliance: “We must communicate research differently”

    For Associate Professor Kalle Johannes Rose, his YouTube channel about risk-based compliance serves many purposes. It is both a personal tool to help him structure and explain the material as well as an opportunity to reach out to people working with compliance and for them to ask questions before he finishes a new book. He believes that researchers should think differently about how they communicate their research, and that CBS could do a better job of helping them.

  • News

    Three emails revive old conflict between CBS and course company Aspiri

    Several students have received emails from the course company Aspiri asking for their Canvas password in return for free courses. The CBS legal department warns students against giving away their passwords – it compromises IT security and is illegal.

  • News

    Start-up founded in a CBS entrepreneurial class sells for millions

    What started as a business case in class - AI for solving GDPR issues - has turned into fulltime employment and a multi-million kroner deal for two former CBS students.

  • News

    Mental health issues? Where to get help

    If you have mental health issues or personal problems, CBS can help. If you have a chronic mental health problem, you can receive help through the SPS programme. For personal problems, you can team up with a mentor through the CBS mentor programme or talk to the campus pastor, who is happy to help regardless of religion.

  • Blog

    Winter blues and how I cope

  • News

    New alumni network on cybersecurity gives valuable insights

    A large number of unofficial alumni networks flourish at CBS. A new addition is the cybersecurity network that enables students and alumni to connect and talk about an industry where people otherwise keep their secrets closely guarded. The networks are a useful way for alumni to stay in touch with CBS while giving back as well as being updated on the newest research and post-graduate education.

  • Gif of the week
  • News

    CBS professor’s review of corona measures is happy news for democracy in Europe

    In the spring of 2020, political science associate professor Mads Dagnis Jensen, like many others, was celebrating the end of lockdown drinking a beer with some fellow political science researchers in Christianshavn. At a time when just about everyone was comparing different governments’ Covid-19 measures, you can bet that these comparative politics nerds also were. “Why don’t we write a book,” one of his colleagues suggested.

Follow CBS students studying abroad

CBS WIRE collaborates with

Stay connected