Independent University Newspaper
Copenhagen Business School

Popular searches:

Independent University Newspaper

Copenhagen Business School

“It’s not the music that needs to change, it’s the culture”

Lærke Mogensen, CBS student and President of CBS Culture, was in the panel debate at Folkemødet on why younger audience don't attend fine arts events. (Photo: Anne M. Lykkegaard)

The fine arts are having a tough time attracting a younger audience. Lærke Mogensen, President of CBS Culture has an idea why. At Folkemødet, she shared her thoughts and challenged the directors of concert halls and Danish symphony orchestras in a panel debate, which resulted in collaboration on the shaping of DR Koncerthuset’s forthcoming program.

News |   18. Jun 2019

Anne Thora Lykkegaard

Journalist

When CBS student Lærke Mogensen was a kid, she did ballet. Through that she became familiar with classical music and has engaged with its many forms and facets throughout her life. But still, the fine arts and classical music can be somewhat difficult to grasp.

“I have no deeper knowledge about fine arts or classical music whatsoever. I just like to listen to it. And I think a lot of people think the same, but still it’s a culture that can feel a bit out of reach. And that’s a shame,” says Lærke Mogensen, the President of CBS Culture when CBS WIRE meets her before the debate at Folkemødet.

Together, with three students from other universities, she challenged directors and musicians from the Danish concert halls and symphony orchestras in a debate hosted by the Danish Composers’ Society on how to make fine arts – and especially classical music – interesting for a younger audience.

Lærke Mogensen is asking a question at the panel debate. (Photo: Mette Koors)

“Some of the people I’ve talked to from the industry argue that they have to perform new music. But what is new music? It’s not Mozart, so what is it?” asks Lærke Mogensen and continues:

“Instead, I think they should think about what they want to do for the younger audience. According to CBS Culture’s survey of CBS students, the young audience doesn’t attend fine arts events because they would often face going alone. They need a community and friends with whom they can attend the events. We have a community like this at CBS. But what about the audience outside CBS?” she says.

Changes are on their way

Lærke Mogensen became part of the panel because a friend of hers forwarded an invitation from the Danish Composers’ Society, which was looking for young panelists with an opinion about fine arts and classical music. As there was only place left, Lærke Mogensen was quick to apply.

“I was actually a little worried when I applied that I would pull down the level of the debate, as I can’t talk about acts and arias and don’t play an instrument. But then again, it’s people like me that they actually want to reach. The kind of people with an interest in and fondness for classical music, but with no deeper knowledge of its history,” she says.

For a long time, Lærke Mogensen was alone in her liking for classical music, and it wasn’t until her mid- to late-twenties that she opened up about it.

“I started to share on social media whenever I attended different events, and all of a sudden I realized that I had friends who liked classical music too. One even likes opera,” she says and explains that she loves to listen to the music from the musical Carmen and is especially fond of string instruments.

I don’t know how to play a string instrument myself, but I find them deeply fascinating. They stir up so many different feelings

Lærke Mogensen

“I don’t know how to play a string instrument myself, but I find them deeply fascinating. They stir up so many different feelings. And then there’s the whole technical aspect of the instruments too,” she says.

Lærke Mogensen hopes that the concert halls and the symphony orchestras in future will create a space or community for the younger audience around music and events. Just like CBS Culture.

“It’s not the music that needs to change, it’s the culture,” she says.

And things seem to be changing sooner rather than later. After the debate, Lærke Mogensen sent a text saying:

“Three other students and I have been invited to take part in the shaping of DR Koncerthuset’s forthcoming program. Furthermore, there was huge interest in making a case competition between CBS Culture and Koncerthuset.”

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

“It’s not the music that needs to change, it’s the culture”by

  • News

    A trip to Italy inspired Francesca and Fannar to open their own pasta boutique

    Thanks to two CBS graduates, Copenhagen now has a pasta boutique where you can buy freshly made pasta. Francesca Tenze and Fannar Hannesson had never thought they would end up running a food business. But, a trip to food-Mecca Bologna inspired them to quit their jobs and start their own company, La Fresca, modelled on the traditional Italian concept.

  • News

    CBS Associate Professor starts YouTube channel on compliance: “We must communicate research differently”

    For Associate Professor Kalle Johannes Rose, his YouTube channel about risk-based compliance serves many purposes. It is both a personal tool to help him structure and explain the material as well as an opportunity to reach out to people working with compliance and for them to ask questions before he finishes a new book. He believes that researchers should think differently about how they communicate their research, and that CBS could do a better job of helping them.

  • News

    Three emails revive old conflict between CBS and course company Aspiri

    Several students have received emails from the course company Aspiri asking for their Canvas password in return for free courses. The CBS legal department warns students against giving away their passwords – it compromises IT security and is illegal.

  • News

    Start-up founded in a CBS entrepreneurial class sells for millions

    What started as a business case in class - AI for solving GDPR issues - has turned into fulltime employment and a multi-million kroner deal for two former CBS students.

  • News

    Mental health issues? Where to get help

    If you have mental health issues or personal problems, CBS can help. If you have a chronic mental health problem, you can receive help through the SPS programme. For personal problems, you can team up with a mentor through the CBS mentor programme or talk to the campus pastor, who is happy to help regardless of religion.

  • Blog

    Winter blues and how I cope

  • News

    New alumni network on cybersecurity gives valuable insights

    A large number of unofficial alumni networks flourish at CBS. A new addition is the cybersecurity network that enables students and alumni to connect and talk about an industry where people otherwise keep their secrets closely guarded. The networks are a useful way for alumni to stay in touch with CBS while giving back as well as being updated on the newest research and post-graduate education.

  • Gif of the week

Follow CBS students studying abroad

CBS WIRE collaborates with Videnskab.dk

Stay connected

Close