Independent University Newspaper
Copenhagen Business School

Popular searches:

Independent University Newspaper

Copenhagen Business School

Jacob Sand Motzfeldt has staked everything on… Gum!

After graduating, Jacob Sand Motzfeldt invested all his time, energy and money in a plastic-free business idea. This marked the beginning of a long gum adventure. But as with most adventures, the quest to win the princess and half of the kingdom is not without a dash of adversity. Watch Jacob Sand Motzfeldt tell his story in a video, produced by Emil Nørgaard Munk from Teaching & Learning at CBS.

Four years after CBS |   26. Oct 2020

Kasper Christensen

Journalist

Five years ago, Jacob Sand Motzfeldt was introduced to a business idea – the concept of producing gum that is completely free from plastic. After 472 attempts in his kitchen at home, the first prototype was ready and Jacob now decided to start True Gum along with his three co-founders.

But besides countless of hours working in the kitchen to perfect a recipe, being co-founder of a plastic-free gum and building a factory from scratch have not always been easy.

When Jacob Sand Motzfeldt and his partners set out on their gum adventure, they all quit their jobs and began living off their savings.

They planned to pay themselves a permanent wage after six months. However, things do not always go as planned, and Jacob Sand Motzfeldt and his colleagues ended up working without a salary for nearly two years.

Despite this financial adversity, Jacob Sand Motzfeldt firmly believes in plastic free, biodegradable and nationally produced chewing gum. And that belief still keeps him going four years after CBS. 

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Jacob Sand Motzfeldt has staked everything on… Gum!by

  • News

    Student assistant for CBS WIRE

    One day, you’re uploading text and photos, working to make an article look great and preparing the newsletter items. The next, you’re interviewing CBS students or staff about the next hot topic. The university newspaper CBS WIRE is looking for a student who is ready to step up as our new editorial assistant from 11 April 2023 to 10 November 2023.

  • News

    A week in the life of a CBS student

    Want an exclusive glimpse of how another student has organised his everyday life? CBS Wire asked a student to journal what he did for a whole week. Learn about Magnus’ busy life juggling studies, political campaign work, sports – and dating. And tips from a CBS student guidance counsellor on how to structure your day.

  • Blog

    Homesickness – the most unexpected feeling

  • News

    A trip to Italy inspired Francesca and Fannar to open their own pasta boutique

    Thanks to two CBS graduates, Copenhagen now has a pasta boutique where you can buy freshly made pasta. Francesca Tenze and Fannar Hannesson had never thought they would end up running a food business. But, a trip to food-Mecca Bologna inspired them to quit their jobs and start their own company, La Fresca, modelled on the traditional Italian concept.

  • News

    CBS Associate Professor starts YouTube channel on compliance: “We must communicate research differently”

    For Associate Professor Kalle Johannes Rose, his YouTube channel about risk-based compliance serves many purposes. It is both a personal tool to help him structure and explain the material as well as an opportunity to reach out to people working with compliance and for them to ask questions before he finishes a new book. He believes that researchers should think differently about how they communicate their research, and that CBS could do a better job of helping them.

  • News

    Three emails revive old conflict between CBS and course company Aspiri

    Several students have received emails from the course company Aspiri asking for their Canvas password in return for free courses. The CBS legal department warns students against giving away their passwords – it compromises IT security and is illegal.

  • Gif of the week
  • News

    Start-up founded in a CBS entrepreneurial class sells for millions

    What started as a business case in class - AI for solving GDPR issues - has turned into fulltime employment and a multi-million kroner deal for two former CBS students.

Follow CBS students studying abroad

CBS WIRE collaborates with Videnskab.dk

Stay connected

Close