The campaign, which consists of six play-on-words, addresses subjects such as social insecurity, alcohol, and harassment. The campaign is running throughout the semester start, and appears as signs placed around the campus and behind the bathroom doors. Already now, the campaign seems to be creating the desired reaction, says Mette Gøtterup-Tang, a study coach at CBS.

“Just the other day, we heard a student talking to a friend, saying: ‘Belone, I know that feeling.’ It’s not every day you hear a student saying that out in the open, and that’s exactly what we want. We want the students talking about these difficult subjects instead of keeping them inside themselves,” she says.

The past few years, CBS has put in motion several initiatives focusing on improving campus life.

Three years ago, a new set of rules regarding ethical behavior during intro week were introduced in order to decrease extreme alcohol consumption and thereby uncomfortable situations for the new students.

In spring, a survey from Universities Denmark showed that most university students did not know who to turn to when they experienced offensive behavior on campus. In reaction to this, CBS appointed three counselling officers, Mette Gøtterup-Tang, Oliver Tramsen and Birgitte Saxtorph. Now students can turn to these special counsellors when they experience harassment of any kind at CBS.

“We would like to show our new students that it is perfectly normal to feel overwhelmed, and whatever feelings they may have are very common among students. At the same time, we would like to convey the message that every single student is responsible for a good start towards their studies. It is about being respectful and making room for everyone. That being said, we are always available to everyone who may feel that they are in need of help or support,” says Rie Snekkerup, Head of the Programme Administration at CBS, in a news article from CBS’ intra net, Share.

The campaign is also available at my.cbs.dk, where students can get a full overview of all the services that CBS has to offer. For example, the students get a direct link and contact information about who they can contact if they experience offensive behavior.

“We just want the students to take care of one another, and have them bear in mind that they are a part of creating a positive campus environment,” says Mette Gøtterup-tang.

Student