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CBS WIRE enters into a collaboration with Denmark’s most popular science media

(Photo: Lisbeth Holten)

A new collaboration with the popular online media,’s ResearcherZone, means that CBS WIRE will be able to publish even more stories about research from CBS. will publish the stories for their 900,000 monthly readers and on their international sister-site, ScienceNordic, which has readers from all over the world.

News |   18. Apr 2018

Mette Koors


Anne Thora Lykkegaard


Today, CBS WIRE is publishing the article, “The eyes look, but the brain sees,” by Jesper Clement, Associate Professor from the Department of Marketing at CBS. The article is the result of a new collaboration between’s ResearcherZone (in Danish: ForskerZonen) and CBS WIRE. The aim of the collaboration is to publish more stories about research that is coming out of CBS.

ResearcherZone, a “communication-playground” for researchers based in Denmark, is a part of Denmark’s leading science media, which attracts about 900,000 unique readers per month. From culture and social sciences to technology and natural sciences, the online news site covers a broad range of research topics.

At ForskerZonen/ResearcherZone, CBS researchers have the possibility to write and publish their own research-related stories. The stories will appear on CBS WIRE with a ResearcherZone tag, and there is a good chance that the article gets passed along to’s Nordic sister-site, ScienceNordic. The sister-site is published in English and has about half of its readers from the U.S, but readers from, for instance, South Africa, New Zealand, Australia, Canada, Austria, and the UK also find their way to ScienceNordic.

As a part of the collaboration, contributing researchers will be assisted by the editor of ResearcherZone, Anders Høeg Lammers, who can offer valuable inputs about how to write the stories in a popular science format using some basic journalistic tools.

There are various formats that the researchers can pick from in terms of telling story in the best possible way. Researchers can write a classic news article where the emphasis is on explaining their recent results, colleagues’ results, or about controversies and breakthroughs within their field of expertise.

Researchers can also write an opinion piece which can justify or offer a new perspective on a public debate. Especially if the topic is timely. Right now, it could be about the possible lockout. As an example, a researcher could write about the lunch break seen from a historical perspective.

Anders Høeg Lammers points out that myth busters are always welcome. Maybe what we believe as common knowledge is, in fact, wrong. Maybe the researcher’s or their colleague’s published results have the power to turn what we believe we know on its head.

Furthermore, CBS WIRE and also offer researchers the option of writing an article based on a book/book chapter they’ve published, or to be a part of a podcast or video in which the researchers can, for example, talk about their favorite topics from their research and thereby talk about their field of research in general.

There are barely any limits.

At CBS WIRE, we look at the collaboration with as a win-win-win. CBS WIRE gets to publish more stories about research on all of our various platforms. CBS researchers get more exposure, also outside Denmark. And CBS WIRE’s readers get to connect with more than a million readers from the Nordic countries and gain access to a whole lot of new knowledge and research that is coming out of CBS.

We think that it is just great!


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