Independent University Newspaper
Copenhagen Business School

Popular searches:

Independent University Newspaper

Copenhagen Business School

CBS professor’s management paper is the most cited of the decade

Professor Jeremy Moon and his co-author Dirk Matten were surprised when their paper on corporate social responsibility landed them the prestigious ‘Paper of the Decade’ award. But what’s the secret to getting a piece cited an astounding 3,504 times? We talked to Professor Jeremy Moon to find out.

News |   08. Jan 2019

Jakob Slyngborg Trolle

Journalist

“Honestly, we were quite surprised by the fact that we got the award. We always felt a bit like the outsiders looking into this world of core management research. We were rather used to being treated as somewhat peripheral to the main game of management research,” says professor Jeremy Moon.

But just like any good story, the outsiders came, they saw, and they conquered. And ten years after the release of the paper, ‘Implicit’ and ‘Explicit’ CSR: A Conceptual Framework for a Comparative Understanding of Corporate Social Responsibility, Dirk Matten and Jeremy Moon were cited no more than 3,504 times in books and articles across the world, since its publication in April 2008, according to Google Scholar. Therefore earning the Academy of Management Review ‘Paper of the Decade Award’.

Jeremy Moon and Dirk Matten have tried to simplify CSR in the paper which takes its point of departure in an analysis of differences between European and US approaches to Corporate Social Responsibility

“I think we managed to both clarify and simplify the subject of national CSR. And when things are made simpler, they of course get cited a lot more,” says Jeremy Moon.

Do you think the academic world lacks the ability to make their publications more accessible?

 “I would say that many journals put a whole lot of emphasis on method. That’s of course important, but it can also make research less accessible,” says Jeremy Moon.

Identify a wave

The key to making and award-winning paper also lies in the ability to put your ear to the ground.

“I think we managed to identify a wave. The subject of CSR was gaining public attention, and was really an issue that was emerging on a different scale and company level.”

So what would be the new wave?

“I think we’ll need a lot more research on government regulations versus public regulation. That’s my guess on the next big thing.”

Do your field research

Last but not least, Jeremy Moon and Dirk Matten gained precious knowledge from observing how CSR was changing.

“We attended practitioner conferences, we noted that European business leaders were talking about their business responsibilities in new ways. We really engaged with the practice in the field. Actually, we used the practice to gain our theoretical insights when it’s usually the other way around,” says Jeremy Moon before he feels the need to highlight one last factor:

“Well, of course you can’t do without a fair share of luck.”

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

CBS professor’s management paper is the most cited of the decadeby

  • News

    Layoffs break the crucial trust between organisation and employee

    CBS is laying off a number of employees soon, which will affect our university in different ways. When employees are fired without having done anything wrong, it shatters the trust between the organisation and employees, while also taking a toll on productivity, according to a CBS expert. Layoffs also affect the ‘survivors’, who are forced to adapt to a changed workload and the loss of cherished colleagues.

  • News

    Here to help – at the touch of a button and at Campus Desk

    Exam anxiety? Lost student card? I’ve wedged my car between a Fiat 500 and a lamp post, can you help? You never know what you’ll be asked next. But that’s just how the Campus Desk team like it. And if they can’t fix your problem, they’ll know someone who can. CBS WIRE asked the team about the whole range of topics they advice on every day.

  • News

    Why so sudden? The CBS financial crisis explained

    Employees and union representatives have posed many questions in the wake of the 17 August announcement of a firing round. In this interview, University Director Arnold Boon explains how Senior Management has been working with the budget and a change of financial strategy since the fall of 2022, and why layoffs are now necessary.

  • Illustration: Ida Eriksen

    News

    Here’s what you need to know about the master’s reform

    The political parties behind the master’s reform have adjusted their original proposal to shorten or reorganize up to 50 percent of master’s programmes after pressure from CBS and the other Danish universities. Fewer shortened master’s and longer to implement changes are some important revisions to the reform. CBS’ president is pleased that the government and other parties behind the reform have listened to some of the critique given by the universities but raises concern about cutting more study places in bachelor’s programmes.

  • News

    CBS Quiz Time: Unraveling the success story

    A successful university environment such as CBS is often associated with academic pursuits, but campus life extends far beyond the classroom. At CBS Quiz Time, a student society motivated by creative thinking and social engagement, students join in a refreshing range of creativity, excitement, and social interaction. CBS WIRE talked to Celine Møller-Andersen to find out about the society’s vision, strategies and the factors that are driving its rapid expansion.

  • Gif of the week
  • Blog

    Uncertain times: Essential for business schools to understand their market

    The alliance of European business schools met at CBS in June to enhance recruitment strategies, stay informed on industry trends, and analyse where the global economy is heading. The CBS MBA Programmes shares some key take-aways from Associate Dean and Professor Jesper Rangvid’s presentation.

  • News

    Working hard all summer: Bachelor Admissions

    The employees in charge of bachelor admissions at CBS are a small exclusive team. They ensure the validity of diplomas and the fulfilment of entry requirements for bachelor’s degrees at CBS – and, not least, that the applicants get the necessary help to upload the right documentation and find their way around the application procedures.

Follow CBS students studying abroad

CBS WIRE collaborates with Videnskab.dk

Stay connected

Close