Independent University Newspaper
Copenhagen Business School

Popular searches:

Independent University Newspaper

Copenhagen Business School

How French Apples Created a Revolutionary Entrepreneurship

A semester abroad turned into a cider revolution for the newly CBS graduate, Paw Wöhlk. The young entrepreneur is about to launch Copenhagen’s first cider bar this July and despite the hard work of starting a business, he only encourages others to do the same.

News |   27. Jun 2017

Caroline Boas

Student Reporter / Blogger

As many people at CBS knows, building a business is hard. Very hard.

But for Paw Wöhlk, a semester in Paris gave him an idea to not only start a business, but do it whilst studying. The idea was simple: importing French cider and selling it to the thirsty people of Copenhagen. Now, he is on the verge of opening the city’s first cider bar, but it hasn’t been without a strong will, certain challenges and a lot of extra working hours.

Once returning from exchange, Paw and his business partner founded their company Ciderrevolution. A bold business move, as the pair was just about to start writing their Master’s Thesis and time therefore would be limited. Though as off August last year, the company has been importing cider from France and selling it to bars and restaurants, to private customers, as well has hosting cider tastings for companies and private events.

Being surrounded by entrepreneurial students, who started businesses themselves definitely lowered the mental barriers for starting a business

Paw Wöhlk

Managing a business whilst studying has been tough, admits Paw, but also says that the environment at CBS and his fellow students helped and inspired him to continue.

“I got a lot of indirect help. One of my classmates co-founded Heaps and he has been very encouraging and generous with ideas and advice on what to do. Also, being surrounded by entrepreneurial students, who started businesses themselves definitely lowered the mental barriers for starting a business.”

For Paw, being a student at CBS seemed to be the perfect setting for his venture into the entrepreneurial world, as he adds: “Having been to CBS, I learned basic finance and marketing, which made starting a business a much less daunting task.”

Now, however, Paw and his partner have graduated, but that doesn’t mean that there is more time to spare his company. Having attained full-time jobs, Ciderrevolution is still being run on the side, as the company has yet to provide salaries for themselves.

Yet, this isn’t stopping the business duo, as they remain to invest plenty of hours from their limited free time, as Paw points out.

“At a certain point, you stop counting the hours. A rough estimate would be around 30 hours per week for the cider business, although I don’t consider the hours I put into it as work.”

Pressing the French apples (Photo: Instagram)
One of many taste batches (Photo: Instagram)
French cider served correctly (Photo: Facebook)

And the hard work seems to be paying off, as Ciderrevolution is set to open a pop-up cider bar, which will be open throughout the month of July. It will be the first cider bar in Copenhagen and Paw is very proud of this achievement, explaining that only seven months ago they started experimenting with producing their own cider, and now they are opening a bar.

Ciderrevolution already has plans for a new product, which will hopefully launch soon. “You want to start this journey as quick as possible,” as Paw says.

When asked what advice he would give to other students dreaming of starting their own company, he gives a quick reply:

“Just get started” and encourages people to talk openly about their ideas and attend events and workshops, where you get the chance to discuss and brainstorm thoughts and perspectives within a network of qualified and like-minded people.

“It’s important to take your time to get inspired”, Paw adds and says that several books such as ‘Lean Startup’ and podcasts have helped him get more creative in regards to his business and entrepreneurship in general.

Just get started.

Paw Wöhlk

Paw and his partner have surpassed the first hurdle of creating a business, but ahead lies only more challenges. Though with the speed of things and the Danes’ big interest in the French cider, it seems that Ciderrevolution is here to stay. It’s only a matter of time before their first salary will arrive and the pair can devote all their time to this tasteful company.

 

Want to try the cider?

Stop by Cider Bar on Kingosgade 4, Vesterbro from July 6-29th 2017. More info on the pop-up bar on the Facebook event.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How French Apples Created a Revolutionary Entrepreneurshipby

  • Opinion

    OPINION Cand.merc. reform: Not a “sound process” – no time for student involvement

    OPINION: By Tomas Vemola, Student at BSc Digital Management, CBS Academic Council Member, Vice President, CBS Students

  • News

    Biggest MSc EBA (cand.merc.) revision in 30 years: Fewer options in the future. Four of the current 14 concentrations to disappear

    In a bid to align CBS’s flagship MSc EBA (cand.merc.) programme with ministerial requirements, the MSc EBA (cand.merc.) study board’s recommendation to senior management is to cut away five of the current 14 concentrations. Senior Management approves, but will save Applied Economics and Finance (AEF). Both the Academic Council and a reference group are raising concerns, not least over a “rushed process” and the reduction of core areas such as economics, organisation and marketing. Senior Management will host an open online Teams meeting on Wednesday 9 November at 11:15 and a meeting for students and others interested on Thursday 10 November at 8:45.

  • News

    How to survive and prosper: Matrix gets new businesses through the Death Valley Curve

    Making the right decisions for a new venture to prosper centres on recognising which stage the business has reached. Researchers at CBS created a matrix that helps ventures define where they are on their path to success – or failure.

  • News

    Hot election topics for CBS students

    With major international crises and several political parties proposing to reduce the length of master’s programmes and turn grants into loans, there is plenty to consider when voting in the Danish parliamentary election. But which topics do CBS students give top priority?

  • Blog

    Make a bestie out of that bike!

  • News

    Student jobs: sometimes small is beautiful

    Working in a student job increases the chances of employment right after graduating. But sometimes, CBS students are too eager to start early and may focus on prestigious companies rather than relevant tasks in their search. SMEs can offer different opportunities and more responsibility.

  • News

    Study groups – how to make them work

    Study groups are an important part of being a student at CBS. They give students a sense of belonging and help more students to finish their degrees. But study groups are also time-consuming and, at times, a battleground for difficult group dynamics. Read on to learn how to find the right members for your group, how to deal with conflicts and resolve them when they occur.

  • Gif of the week

CBS WIRE collaborates with Videnskab.dk

Stay connected

Close