Independent University Newspaper
Copenhagen Business School

Popular searches:

Independent University Newspaper

Copenhagen Business School

How French Apples Created a Revolutionary Entrepreneurship

A semester abroad turned into a cider revolution for the newly CBS graduate, Paw Wöhlk. The young entrepreneur is about to launch Copenhagen’s first cider bar this July and despite the hard work of starting a business, he only encourages others to do the same.

News |   27. Jun 2017

Caroline Boas

Student Reporter / Blogger

As many people at CBS knows, building a business is hard. Very hard.

But for Paw Wöhlk, a semester in Paris gave him an idea to not only start a business, but do it whilst studying. The idea was simple: importing French cider and selling it to the thirsty people of Copenhagen. Now, he is on the verge of opening the city’s first cider bar, but it hasn’t been without a strong will, certain challenges and a lot of extra working hours.

Once returning from exchange, Paw and his business partner founded their company Ciderrevolution. A bold business move, as the pair was just about to start writing their Master’s Thesis and time therefore would be limited. Though as off August last year, the company has been importing cider from France and selling it to bars and restaurants, to private customers, as well has hosting cider tastings for companies and private events.

Being surrounded by entrepreneurial students, who started businesses themselves definitely lowered the mental barriers for starting a business

Paw Wöhlk

Managing a business whilst studying has been tough, admits Paw, but also says that the environment at CBS and his fellow students helped and inspired him to continue.

“I got a lot of indirect help. One of my classmates co-founded Heaps and he has been very encouraging and generous with ideas and advice on what to do. Also, being surrounded by entrepreneurial students, who started businesses themselves definitely lowered the mental barriers for starting a business.”

For Paw, being a student at CBS seemed to be the perfect setting for his venture into the entrepreneurial world, as he adds: “Having been to CBS, I learned basic finance and marketing, which made starting a business a much less daunting task.”

Now, however, Paw and his partner have graduated, but that doesn’t mean that there is more time to spare his company. Having attained full-time jobs, Ciderrevolution is still being run on the side, as the company has yet to provide salaries for themselves.

Yet, this isn’t stopping the business duo, as they remain to invest plenty of hours from their limited free time, as Paw points out.

“At a certain point, you stop counting the hours. A rough estimate would be around 30 hours per week for the cider business, although I don’t consider the hours I put into it as work.”

Pressing the French apples (Photo: Instagram)
One of many taste batches (Photo: Instagram)
French cider served correctly (Photo: Facebook)

And the hard work seems to be paying off, as Ciderrevolution is set to open a pop-up cider bar, which will be open throughout the month of July. It will be the first cider bar in Copenhagen and Paw is very proud of this achievement, explaining that only seven months ago they started experimenting with producing their own cider, and now they are opening a bar.

Ciderrevolution already has plans for a new product, which will hopefully launch soon. “You want to start this journey as quick as possible,” as Paw says.

When asked what advice he would give to other students dreaming of starting their own company, he gives a quick reply:

“Just get started” and encourages people to talk openly about their ideas and attend events and workshops, where you get the chance to discuss and brainstorm thoughts and perspectives within a network of qualified and like-minded people.

“It’s important to take your time to get inspired”, Paw adds and says that several books such as ‘Lean Startup’ and podcasts have helped him get more creative in regards to his business and entrepreneurship in general.

Just get started.

Paw Wöhlk

Paw and his partner have surpassed the first hurdle of creating a business, but ahead lies only more challenges. Though with the speed of things and the Danes’ big interest in the French cider, it seems that Ciderrevolution is here to stay. It’s only a matter of time before their first salary will arrive and the pair can devote all their time to this tasteful company.


Want to try the cider?

Stop by Cider Bar on Kingosgade 4, Vesterbro from July 6-29th 2017. More info on the pop-up bar on the Facebook event.


Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

How French Apples Created a Revolutionary Entrepreneurshipby

  • News

    Why so sudden? The CBS financial crisis explained

    Employees and union representatives have posed many questions in the wake of the 17 August announcement of a firing round. In this interview, University Director Arnold Boon explains how Senior Management has been working with the budget and a change of financial strategy since the fall of 2022, and why layoffs are now necessary.

  • Blog

    Uncertain times: Essential for business schools to understand their market

    The alliance of European business schools met at CBS in June to enhance recruitment strategies, stay informed on industry trends, and analyse where the global economy is heading. The CBS MBA Programmes shares some key take-aways from Associate Dean and Professor Jesper Rangvid’s presentation.

  • News

    Working hard all summer: Bachelor Admissions

    The employees in charge of bachelor admissions at CBS are a small exclusive team. They ensure the validity of diplomas and the fulfilment of entry requirements for bachelor’s degrees at CBS – and, not least, that the applicants get the necessary help to upload the right documentation and find their way around the application procedures.

  • News

    Union reps want transparency about redundancy packages

    The unions are hoping for a fair process – and the AC club is calling for transparency about redundancy packages. Academic union representatives expect that actual dismissals can be avoided among faculty members, whereas administrative staff are expecting layoffs.

  • Gif of the week
  • News

    Snapshots: CBS staff busy preparing for a new semester

    For the staff at CBS, the weeks and sometimes even months leading up to study start are spent busily preparing for new and returning students and a brand-new semester.

  • Guide

    Those odd little words

    Some words of advice from CBS WIRE’s proofreader Helen Dyrbye, a British expat who has lived in Denmark for decades. Here she explains a few tiny words that can occasionally spell BIG trouble.

  • News

    Community is key for study start 2023

    This year, showing both new and returning students the concept of ‘community’ at CBS is a top priority. There is room for everyone, and you can find others that share the same interests as you. Those are the key messages from the Student Communications team. This is highlighted by two campaigns, during the introduction week and at the Bachelor Kick Off.

Follow CBS students studying abroad

CBS WIRE collaborates with

Stay connected