Rie Gleie, student: This is my good-luck bag, which I bought on one of my last days in London before going home and starting my education as a journalist. I’m on an exchange trip at CBS.

Jonas Føgh-Larsen, HA EB: I’ve had this bag for two years and I inherited it from my older brother, who got it when he started at CBS. I’m very fond of the light colour, and I especially like the strap.

Camilla Sløk, Associate Professor: I bought this on a trip with my lovely boyfriend, so it holds a lot of good memories. And I really like the colour.

Nicklas Lilleskov Falk Rasmussen, HA (psyk): I live in Slagelse and commute every day, so I chose a backpack that fits my back and is good for cycling. It’s nice and roomy, easy to pack, looks good and I especially like the way it does up.

Amanda Landberg, Cand.merc: I’ve travelled a lot in Asia, where I wore out my first Fjällräv backpack. But I like Fjällräv and colours, so I bought this one.

Søren Henning Jensen, Associate Professor: My wife gave me this bag, so I’m very fond of it. It’s spacious without being bulky. And I like the colour and style. It has followed my around on three continents.

Siv Britt Mansa, project manager: I chose this one because of its size, simplicity, spaciousness… it can hold documents, it’s black and it’s easy to carry over your shoulder.

Peter Nordgaard, Associate Professor: I visit many places in the course of a day, often by bike, so I can’t carry anything in my hands. This is practical and solid with room for my computer, iPad and heavy textbooks.