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Copenhagen Business School

19 Apr Lecture

Strategic Branding in Carlsberg

|   12. Apr 2018

Info

Location

Solbjerg Plads SP202

Time

Start: 19/04/2018 15:00
End: 19/04/2018 16:30

Organizer

MarketingLab

Price

Free

More info

On April 19th, from 15:00 to 16:30 in Solbjerg Plads (room SP202), we will welcome Jeppe Boel, Marketing Manager of Carlsberg Denmark.

Jeppe is responsible for all local marketing activities and strategy planning, including the biggest bet for Carlsberg in many years: Carlsberg 1883
As Marketing Manager, Jeppe works to ensure that Carlsberg is facing the right future mega trends, including driving the future innovation agenda and sub-brand position for the Carlsberg portfolio.

At the event you will learn about:
- The strategy, positioning and launching of Carlsberg 1883 in Denmark and trying to reach international markets
- The process and strategy behind the new Carlsberg 1883 beer launch
- The history behind finding an old beer in the cellars below Carlsberg and extracting the yeast to creating the new Carlsberg 1883