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Copenhagen Business School

15 Mar Lecture

Seminar: Value-based selling and pricing in industrial markets

|   05. Dec 2017

Info

Location

Solbjerg Plads 3
2000 Frederiksberg

Time

Start: 15/03/2017 13:00
End: 15/03/2017 14:00

Organizer

Competitiveness Platform

Price

Free

More info

Dr. Pekka Töytäri (pekka.toytari@aalto.fi) is a post-doctoral researcher and Research Program Manager at Aalto University, Department of Industrial Engineering and Management. Töytäri holds a PhD in industrial management. His recent research is focused on value-based exchange in industrial markets, including customer value, service-based value creation, value-based selling and sales management, as well as business model innovation and business ecosystem level effects of value-based strategies. His academic work has appeared in distinguished journals such as Journal of Product Innovation Management, Industrial Marketing Management, and Journal of Business Research.

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