Seminar: Value-based selling and pricing in industrial markets

Dr. Pekka Töytäri (pekka.toytari@aalto.fi) is a post-doctoral researcher and Research Program Manager at Aalto University, Department of Industrial Engineering and Management. Töytäri holds a PhD in industrial management. His recent research is focused on value-based exchange in industrial markets, including customer value, service-based value creation, value-based selling and sales management, as well as business model innovation and business ecosystem level effects of value-based strategies. His academic work has appeared in distinguished journals such as Journal of Product Innovation Management, Industrial Marketing Management, and Journal of Business Research.