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Copenhagen Business School

08 Mar Lecture

B&O Play x RLGC | Let’s Talk Brand & Design

Event |   26. Feb 2018



Copenhagen Business School, Solbjerg Plads Campus (room SPs05)
2000 Frederiksberg


Start: 08/03/2018 17:30
End: 08/03/2018 18:30


Retail & Luxury Goods Club



More info

How do you sell goosebumps? B&O PLAY has emerged from the 90 year old company and design icon Bang & Olufsen, to deliver beautifully crafted products for a new type of urban consumers.

Jakob, Concept & Design Manager of B&O PLAY, will talk about how to balance rationally-founded and emotionally-driven design to become procurers of products for B&O PLAYs crowd that makes beautiful music.

B&O PLAY have build up their entire product design organisation on what they call Conceptual Design Thinking to transform a consumer electronics brand into a fashion- and interior brand rooted in the wants and needs of their new identified crowd.

Besides of getting a closer look into B&O Play and learning more about the company’s brand & design process, you can also expect Q&A session and a chance to talk to Jakob about internship / job opportunities after the event (you’re welcome to bring your CVs).