Blogging & Social Media Workshop with Lauren McCarthy (RHUL) & Joachim Marc Christensen (Sustainia)

Research dissemination is a highly relevant topic for all scholars at CBS. In particular, the research at the intersection of Business and Society that is conducted in a variety of CBS Departments, is extremely relevant and interesting for a wide audience in and beyond academia.

Blogs, such as the “The Business of Society” (BOS) blog, the DBP blog or the CBDS blog, as well as Social Media channels, offer great outreach opportunities for researchers at all CBS Departments.

One of the main challenge associated to Blogging and Social Media use in academic settings however lies in the transferal of the often dense and complex content of academic work into the quite different format of a blog or Social Media post. What should and could this format be, anyway?

This workshop is an open invitation and opportunity for all interested CBS scholars and staff to join a short journey into the multifaceted world of Blogging and Social Media. What are the “DONTs”, but also, what are all the “CAN DOs”? What advantages offers the format of a Tweet, a Post, a Blog? And what are some key insights to move your Blogging and Social Media skills to the next level?

Curiosity is the only thing you need to bring – no “Experience” or “Skills” required!

The workshop will be moderated by two passionate Social Media and Communication practitioners:

Lauren McCarthy, Royal Holloway University of London
Lauren is Lecturer in Strategy & Sustainability at Royal Holloway University of London, and was a Velux Visiting Fellow at CBS in 2017. She researches gender, feminism and corporate responsibility. Lauren likes using social media (in particular Twitter) as a means of connecting with a vast and varied network of practitioners, activists, colleagues and friends, and keeping up to date on events as they happen. She is passionate about (trying to) spread the important work that academics do out into the public, which in today’s political climate more important than ever.

Joachim Marc Christensen, Communications Manager at Sustainia
Joachim Christensen is communications manager at advisory group and digital studio Sustainia and editor of the blog space on Global Opportunity Explorer, an open access innovation hub created by Sustainia, DNV GL and the U.N. Global Compact. He has been in charge of a number of sustainability-focused social media campaigns, which has involved everything from Twitter chats to online crowdsourcing, and he has contributed blogs to media outlets such as GreenBiz, Climate Reality, and Thomson Reuters.

Please sign up until 2nd April 2018 by sending an email to Levinia Scotti lsc.msc@cbs.dk.