Our longing for togetherness is what makes us queue up on Black Friday for cut-price flat screens and super-stretch trekking pants, explain two CBS researchers. They also answer whether our focus on sustainability might eventually kill the need for consumer frenzies.
Amandip Singh Grewal, a former CBS student and currently studying communication, wants to shed light on the feeling of ‘not fitting in’. He interviewed two CBS students about exactly this, and he can easily identify with them. Can you?