Independent News Magazine

Copenhagen Business School

Can odd socks become a start-up? Yes, they can

Alexander Morabbi Wulsch, CBS student and founder of URU Design, grew up in a household where the laundry machine was always buzzing and pairing socks became a daunting task. That's why the family came up with the idea of SOLOSOCKS. Since then, the idea has turned into a business with several employees, a successful crowdfunding campaign, and a new office in Germany. The CBS student shares his thoughts on what he learns in school and how it is woven into the sock start-up.